Applied work

Case studies.

Three systems we’ve built and still run. Unified data, automations, and AI for real service businesses.

ATG Media

Digital media company running influencer marketing campaigns for music labels and brands.

Digital Media Influencer Marketing < 20 people

Engagement

18+ months

The Problem

Every stage of a campaign started over from scratch

Every ATG campaign moves through the same arc: build a roster of creators, turn it into a proposal, iterate on that proposal with the client, convert the approved version into a live campaign, manage it as creators get swapped in and out, then invoice creators and clients at the end. On spreadsheets and a basic Airtable, each of those stages was its own disconnected file. The roster was rebuilt into a proposal PDF by hand. The approved proposal was re-entered to set up the campaign. Swaps had to be updated in several places. Invoices were assembled from scratch. The same data got re-keyed at every handoff, which meant hours of manual work per campaign, room for a number to slip, and a hard ceiling on how many campaigns the team could run at once.

What We Built

One system of record for every creator: handles, rates, audience data, and full campaign history, searchable in seconds

The whole campaign lifecycle in one flow: roster, proposal, live campaign, and invoicing, each stage carrying its data into the next instead of being rebuilt by hand

Proposals generated from the roster: build a client-ready PDF, iterate with the client, and convert the approved version straight into a live campaign with no re-entry

Automated engagement scraping: live metrics pulled from creator profiles, so nobody checks posts by hand

Automated invoicing: creator payouts and client invoices generated from the live campaign data

Performance tracking and permissions: ROI per creator and campaign, with role-based access so the team sees only what it should

What Changed

8,500+

creators in one roster

Rates, handles, and full history for every creator, searchable in seconds.

Hours back

on every campaign

Roster building, engagement checks, and invoicing that ran for hours now take minutes.

Same day

invoicing, was ~3 days

Creator payouts and client invoices generated from the live campaign.

Minutes

to launch from an approved proposal

The approved proposal converts straight into a live campaign, no re-entry, instead of a day of setup.

What They Said

“Honestly, I wasn’t sure anyone could build something that fit how we run campaigns, but Shawmut got it from the first conversation. We’re not rebuilding the same campaign at every step anymore, and my team feels that every week. Best call we’ve made on the ops side.”
Omid Noori

Omid Noori
President, ATG Media

Renjoy

Airbnb management company managing short-term rental properties for owners across Colorado Springs and beyond.

Property Management Short-Term Rental ~15–25 people

Engagement

3+ years

The Problem

Every property added more data, and none of the tools connected

Renjoy manages short-term rentals for property owners, and every property throws off a constant stream of data: reservations, reviews, maintenance schedules, filter changes, thermostat settings, staff hours. As they grew, that data piled up across a reservation platform, a property-management tool, spreadsheets, and a handful of other SaaS products, none of which connected. The same details got entered in several places. Onboarding a new owner, assembling a maintenance report, or reconciling an invoice all meant pulling from multiple systems by hand. It held together at a few dozen properties. It would not scale to hundreds.

What We Built

One system of record across every tool: more than 40,000 reservations, plus reviews, property details, maintenance schedules, and staff hours, pulled from their reservation platform, property-management software, and other tools into one place, so the same detail never lives in two systems

Owner onboarding, from signed agreement to first booking: a guided flow that takes a new owner through property setup, listing details, and their first live reservation, turning a scattered checklist into one tracked process

Maintenance tracking across every property: each item logged with what was done, by which vendor, and when it is next due, so recurring upkeep gets scheduled instead of forgotten

Owner statements, assembled and sent: every task, charge, and invoice tied to an owner pulled into one statement and sent on a regular cycle, instead of reconciled by hand each time

Automatic review responses: AI drafts an on-brand reply to each guest review and publishes it, so no review sits unanswered

Reservation and accounting reports: reservation data turned into the reports they need to reconcile with their books, generated from the live system instead of rebuilt every period

The backend behind the owner-facing portal: the data and logic that feed it, so each owner sees a live view of their revenue, reservations, and full maintenance history, kept current without anyone assembling it by hand

What Changed

~10× properties

on one system

From a few dozen properties to more than 300 today, no rebuild required.

9 → 1

tools into one system

Integrated nine disconnected tools into one system.

Half-day → minutes

maintenance reporting

Compiling the weekly maintenance report went from a half-day every Monday to a quick review.

Self-serve, anytime

owner reporting

Owners pull their own revenue, reservations, and maintenance history whenever they want, instead of emailing the team.

What They Said

“We’ve worked with Baz for years now, and at this point he knows our operation about as well as we do. Short-term rental gets messy once you’re past a few dozen properties, and he built the systems that hold all of it together, from onboarding owners to maintenance to the statements that go out. We’ve grown a lot since then, and it’s grown right with us. Couldn’t ask for a better partner.”
Michael Vialpando

Michael Vialpando
Co-founder & CTO, Renjoy

Interlude Studios

Creative studio producing branded content and artist-driven projects for labels and brands.

Creative Production Content Agency < 15 people

Services

Creative Ops + AI

The Problem

The work lived in one set of tools, the money in another

Interlude produces branded content and artist-driven projects, and every one runs through pre-production, production, and post: client briefs, freelance crew, timelines, expenses, and invoicing. That work was spread across five tools per project (HubSpot, Google Sheets, Bill.com, Slack, and Google Drive), none of them connected. A closed deal in HubSpot had to be rebuilt by hand into a project. Invoices were keyed in from PDFs one at a time. And because the money lived apart from the production work, nobody could see whether a project was profitable until accounting reconciled it a quarter later.

What We Built

Full project management system integrated with HubSpot. Closed deals auto-create projects

Production pipeline: briefs, task tracking, timelines, resource planning, and expense logging

Internal creative database: freelancer profiles, payment tracking, and persistent notes

AI-powered invoicing: upload a Bill.com PDF and AI extracts data, creates the record, and links it to the right project(s)

Full financial tracking: AR (invoices, payment status, overdue alerts) and AP (crew payments, project expenses)

Client-level analytics: revenue per client, project profitability, and overall business health

What Changed

~10× faster

invoice processing per PDF

AI extracts each Bill.com PDF in under 30 seconds, down from 4–6 minutes manual.

Real time

project profitability visibility

From quarterly accounting reconciliation to live, as expenses post.

5 → 1

tools per project, consolidated

Previously five tools per project (HubSpot, Google Sheets, Bill.com, Slack, Google Drive). Now one system, with HubSpot integrated.

Auto-created

project records on deal close

From 1–2 days of manual setup to seconds, fully populated from HubSpot.

What They Said

“Shawmut built the system our whole studio runs on, and it’s kept up with us as we’ve grown. Everything’s in one place now, projects, crew, invoices, and the numbers behind them, so I can look at something still in production and know if it’s turning a profit. Sounds simple, but it changed how we work. Genuinely glad we’ve got them.”
JP Morray

JP Morray
CEO, Interlude Studios

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